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“We will be using the SSC’s Codes of Conduct to help us achieve our ambitious targets.”

YO! joined in December 2018

“As a business we strongly believe that we have a responsibility to use our purchasing power and brand influence to drive positive change, to help protect our oceans and ensure that future generations can continue to enjoy seafood in the way we do today. To demonstrate our commitment to a more sustainable seafood supply chain we have set ourselves ambitious targets, and we will be using the SSC’s Codes of Conduct to help us achieve these targets and to make it easier for our guests to make informed decisions on the seafood they choose to eat.”

More about YO!

“YO! began life in 1997 as a conveyor belt restaurant serving Japanese street food and sushi, with locations across the UK, Europe, the Middle East and Australia.

Alongside its 65 innovative restaurants, YO! has in recent years continued to diversify its business – into in-store kiosks, on-the-shelf grab-and-go and grocery products. This has helped to reinforce YO!’s position as the leading Japanese food brand in the UK.

YO! is owned by the Snowfox Group – a leading international multi-channel Japanese food business which has over 1,900 sushi kiosks globally, with customers including blue chip grocery retailers such as Asda, Tesco, Kroger, Loblaws and Costco.

For more information visit our website.”