Our Vision & Aims

Sustainable Seafood Coalition

Our vision is that all seafood sold is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all seafood sold is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all seafood sold is from sustainable sources

We have four strategic aims to help achieve this:

  1. To publish the SSC Codes of Conduct which reflect good practice and latest developments in sourcing and labelling practices, for implementation by all members.
  2. To support members to effectively implement their commitments to the SSC Codes of Conduct, through provision of guidance, capacity building and knowledge sharing.
  3. To participate in advocacy and engagement activities to influence wider changes in policy and practices relevant to the SSC Codes of Conduct.
  4. To provide a forum for collaboration, innovation, and development of consistent approaches across the industry on themes related to sustainable seafood.

For more information on our aims and how we will achieve them, read the SSC’s Strategy.