Our Vision & Aims

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

We have four aims to help achieve this:

  1. To encourage business commitments to the SSC Codes of Conduct.
  2. To continually review and update the SSC Codes of Conduct to reflect developments in sourcing and labelling practices.
  3. To support members to effectively implement their commitments to the SSC Codes of Conduct.
  4. To influence changes in policy relevant to seafood sustainability.

For more information on our Aims and how we will achieve them, read the SSC’s Strategic Plan.