We’re inviting foodservice businesses to join the drive to make 100% of seafood sold in the UK sustainable. Customers can struggle with confusing claims and inconsistent labelling, so the Sustainable Seafood Coalition (SSC) has written workable Codes of Conduct for the whole industry to get behind.

Around 75% of all seafood sold through supermarkets in the UK already comes from retailers signed up to the coalition. However, only a small percentage of foodservice companies or caterers have signed up.

The foodservice sector has massive purchasing power in terms of British seafood. It accounts for around a third of all seafood volume in the UK. These businesses are responsible for seafood is served in restaurants, high-street shops, schools, hospitals, care homes and other public institutions across Britain.

We’ve written more about this issue in The Caterer. You can read the full version here.

Image: Kerry Solan